The Mobile Issue
Adweek honors the 12 most innovative mobile ad players
Profile Q&A: CEO of Niantic Labs John Hanke on how Pokemon Go shook up mobile retail
Trending: Why Facebook and Snapchat are spinning off mobile incubators; will marketers buy in to Google Preferred's six-second pre-roll ads?;star search for top TV ad sales chiefs down to Fox; why meditation apps are proving to be big business.
Data Points: Walking Dead midseason premiere viewership data, per Samba TV.