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Adweek Back Issue N. 1 - 2015

The $2 Billion Dollar Headset

A pioneer in virtual reality, Oculus Rift is opening up a world of media and branding opportunities—no wonder Facebook bought it.

Oculus Rift inventor Palmer Luckey wearing the company's latest prototype Cresent Bay headset.
Item: AWI-01/05/2015 Issue Date: 01/05/2015