Adweek ARC Awards 2

Cover: Adweek ARC Awards: Honoring the finest branded storytelling.

Data Points: How storytelling enhances a product’s value, per Origin/Hill Holiday. 

Mover: Cosmopolitan editor in chief Michele Promaulayko is ready for her close-up.

Trending: How agencies are embracing the consultancy model; marketing CW’s new Archie Comics-inspired teen drama Riverdale; Pinterest president Tim Kendall on ad plans for 2017; Dashboard: Why college bowls score points with marketers.