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Adweek Back Issue N. 20 - 2017

Next Tech: Ten Gigs Marketers Will Want—and How to Get Them

Cover: How Big Data Transformed Hair Care for Multicultural Consumers

Trending: How Nestlé uses startups to stay on the cutting edge of tech and food; everything you wanted to know but were afraid to ask about mar tech; how platforms, publishers and brands are partnering with content creators; why the 2016 election forced marketers to reevaluate their relationships with Big Data.

Voice: Why IDs are the new digital ad-targeting frontier

Data Points:  A deep dive into chatbots and agents

Item: AWI-7/24/2017 Issue Date: 7/24/2017