Dmexco Preview: Tough Talk on Ad Transparency
Cover: P&G’s Marc Pritchard and Leading CMOs Speak Out on Brand Safety — The Duopoly Is Listening
Feature: The New Kinder, Gentler, Brand-Friendly LinkedIn
Trending: Why back to school now breaks the bank; how Brazil Groupo is pivoting to the future.
Data Points: How different generations view branded content, per Influenster.
Voice: David Steinberg, co-founder, CEO of Zeta Global, on “intelligent imagination."
Item: AWI-9/4/2017 Issue Date: 9/4/2017