CMO Report Automotive
Cadillac Man-Marketing chief Uwe Ellinghaus reflects on the rebranding of an American classic.
FAST TRACK-Makers of high-performance auto go far beyond the test drive to give consumers the ride of their lives. But does it really sell cars?
TESLA: THE GOLF BALL-From Porsche desk chairs to Maserati sneakers, carmakers are putting their names on some unexpected products to extend their brands.
BRAND FACE-OFF-Pep Boys and Jiffy Lube go head-to-head in the battle for dominance among auto-service chains.
Kevin Roberts out at Saatchi; Instagram launches Stories; Walmart eyeing Jet.com?
Retailers missing out on Snapchat craze; brand museums; is augmented reality catching on?
Verve Mobile’s Gian LaVecchia on the future of brand storytelling.
Old-fashioned word of mouth is still king.
Deutsch CCO Dan Kelleher.
Outfitting Team U.S.A.
NGL Media, co-founded by John Leguizamo, helps brands reach Latinos.
Tampa agency 22squared.
Jim Gaffigan on Facebook Live and his favorite ad campaign.
Item: AWI-8/8/2016 Issue Date: 8/8/2016