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Adweek Back Issue N. 26 - 2017

 IBM Watson’s Big Bet on Advertising

Feature: Let’s Slack About Location-Based Marketing!

Trending: Here’s why Times Square is the eyeball capital of the world; CBS’ Big (Bang) gamble; Viacom rolls out new logo, marketing plan for Paramount Network.

Voice: Why generosity is your most important KPI.

Data Points: What marketers can learn from shoppable social media ads.

Item: AWI-9/25/2017 Issue Date: 9/25/2017