Ad Tech Issue
Facebook fights back
McDonald’s to DDB; Instagram lets you zoom in on pics; General Mills’ review requirements.
Desert megaconcert; AI upstarts; CBS All Access goes all-in.
Rubicon Project CEO Frank Addante’s plan to save advertising.
Microbloggers’ targeted social platforms.
GroupM’s John Montgomery on brand safety, ad fraud and piracy.
A back-to-school throwback: the marble notebook.
Bluecadet introduces new technology to old-school institutions.
Paris Hilton talks SoundCloud, Simple Life reruns and self-help books.
Item: AWI-9/5/2016 Issue Date: 9/5/2016