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Adweek Back Issue N. 28 - 2016

Ad Tech Issue

Facebook fights back

McDonald’s to DDB; Instagram lets you zoom in on pics; General Mills’ review requirements.

Desert megaconcert; AI upstarts; CBS All Access goes all-in.

Rubicon Project CEO Frank Addante’s plan to save advertising.

Microbloggers’ targeted social platforms.

GroupM’s John Montgomery on brand safety, ad fraud and piracy.

A back-to-school throwback: the marble notebook.

Bluecadet introduces new technology to old-school institutions.

Paris Hilton talks SoundCloud, Simple Life reruns and self-help books.

 Item: AWI-9/5/2016 Issue Date: 9/5/2016