The Super Bowl Issue

Cover: The Making of a Super Bowl Spot: Behind the Scenes With Bud

Talent Pool: Papa John’s new chief ingredient officer

Trending: Digital consumption and brand awareness during the Big Game; GNC’s Hail Mary pass; does Fox need Jack Bauer for 24 reboot?

Whiteboard: GoDaddy grows up—insights from 2015 as it preps for Super Bowl LI