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Adweek Back Issue N. 31 - 2016

 UFC HITS NYC - Ultimate Fighting Championship has amassed a global following bigger than baseball and major brand partners. As it enters the New York market, a look at why WME | IPG’s $4 billion powerhouse rules the ring.

The New Nielsen Under CEO Mitch Barns, the research giant revamps its image and expands its business.

NFL ratings fumble heading into Monday’s presidential debate.

Google’s Philipp Schindler on the mobile revolution; online presidential ad campaign stats; whither agency time sheets.

AT&T CMO Rick Welday on what to know about addressable ads.

Madison Avenue legend Linda Kaplan Thaler.

The best-selling bookcase in the world.

A Sony speaker that also lights up the room.

San Francisco’s Odysseus Arms.

Younger’s Sutton Foster.

Item: AWI-9/26/2016 Issue Date: 9/26/2016