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Adweek Back Issue N. 34 - 2015

The Global Issue 

China Crisis—Despite China's economic woes, ad chiefs remain bullish on its future.

Diane von Furstenberg on building and sustaining a global fashion brand.

GE's Linda Boff on reaching the STEM audience; social nets with the best ad buys; more love for Bud's Super Bowl pups?

How Asia can fast track a career.

Yahoo's Lisa Utzschneider on data's big payoff.

ESPN's Michelle Beadle on tackling trolls.

The Adidas Samba.

How Sockeye put Keen boots on the ground.

Item: AWI-10/12/2015 Issue Date: 10/12/2015