The Super Bowl Issue

Prime-Time Blitz! With a winning, postgame time slot, The Late Show with Stephen Colbert goes for a ratings touchdown.

Ads to Watch - Amy Schumer and Seth Rogen for Bud Light. Marilyn Monroe for Snickers. It's an all-star line-up.

Happy Birthday 'Brand Bowl' From the Goodyear Blimp to Mean Joe Greene, a look back at a half-century of marketing moments.

Taco Bell preps for Sunday; creatives on Super Bowl themes; Levi's Stadium branding.

Postgame shows don't always score with viewers.

TBWA\Chiat\Day's Rob Schwartz.

The official football of the NFL.

Siltanen & partners.

Wieden & Kennedy.

CBS sideline reporter Tracy Wolfson.

Bud-wei-ser.

Item: AWI-2/1/2016 Issue Date: 2/1/2016