Cover: Olympic swimmer Michael Phelps’ brand is golden.
Ads of the Year: Under Armour’s "Rule Yourself" tops Adweek’s Ads of the Year.
Trending: McDonald’s meaty marketing moments; Pan Am’s lasting influence on branding; is Snapchat becoming a media company?
Voice: McKinney CCO Jonathan Cude on the myth of white space.
Item: AWI-12/12/2016 Issue Date: 12/12/2016