The Mobile Issue

Adweek honors the 12 most innovative mobile ad players

Profile Q&A: CEO of Niantic Labs John Hanke on how Pokemon Go shook up mobile retail

Trending: Why Facebook and Snapchat are spinning off mobile incubators; will marketers buy in to Google Preferred's six-second pre-roll ads?;star search for top TV ad sales chiefs down to Fox; why meditation apps are proving to be big business.

Data Points: Walking Dead midseason premiere viewership data, per Samba TV.