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Adweek Back Issue N. 6 - 2017

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Agencies 3.0: Honoring a new way of working

Feature: Make Agencies Great Again: How advertisers are being schooled by Trump’s America

Brand Name: Big Mac Turns 50

Data Points: A close look at Gen Y’s cross-platform preferences

Trending: The Skimm on its unorthodox approach to covering hot topics and how advertisers are reacting; Dashboard: analyzing Nielsen’s Total Content Ratings; is Snapchat leaving ad dollars on the table?

Item: AWI-2/27/2017 Issue Date: 2/27/2017