Adweek Back Issue N. 11 - 2017
TV Upfronts Preview
Cover: Can new MTV president Chris McCarthy revive the legendary network?
Feature: How brands and agencies are handling the digital duopoly of Facebook and Google amid growing measurement concerns.
Data Points: Insight into what kinds of people are searching for shows that have been renewed for fall.
Trending: How networks are tackling upfront presentations this year; why publishers are on an ad spending spree; Brawny’s marketing pivot; is Iceland Tourism a victim of its own success?
Cover: Can new MTV president Chris McCarthy revive the legendary network?
Feature: How brands and agencies are handling the digital duopoly of Facebook and Google amid growing measurement concerns.
Data Points: Insight into what kinds of people are searching for shows that have been renewed for fall.
Trending: How networks are tackling upfront presentations this year; why publishers are on an ad spending spree; Brawny’s marketing pivot; is Iceland Tourism a victim of its own success?
Item: AWI-4/17/2017 Issue Date: 4/17/2017
