THE FUTURE OF SNAPVERTISING - On the eve of the annual festival, Snapchat, the most buzzed-about mobile app around, launches its much anticipated API, partners with brand marketers and creatives, and sets out to build a $1 billion ad business.
MARKETER OF THE YEAR - Winner of more Cannes Lions than any other marketer in the last five Food trends; Delish delivers; Burger King’s whopper of a campaign.
ANA releases K2 rebates report; BuzzFeed nixes RNC ad deal; most-tweeted TV shows.
Cannes work to watch; Adweek’s guide to Cannes.
CP+B’s Chuck Porter on why Cannes matters.
OMD’s Julie Fleischer gets real about data.
The coveted, classic Cartier Love bracelet.
Vespa-inspired swivel chair from Bel & Bel.
Brand invention shop Humanaut.
Comedian Michael Ian Black.