Unit Price : $139.00
The 2011 data on media rates, demographics and resources is available now. The 2011 Mediaweek Marketer’s Guide to Media contains thousands of statistics on traditional and digital media including:
• Audience Demographics by Gender, Age and Ethnicity
• Total Advertising Volume in the U.S. by Media
• Cost Per TV Household Rating Point
• Magazine and Newspaper Rates
• Coupon/Out-of-Home/Transportation Ad Avails
• Radio Audience Profiles by Format
• TV/Cable Set Usage
• DMA Market Penetration by Network
Plus profiles and contact information for Networks, Magazines, Newspapers, Radio, Out-of-Home, Custom Media Vendors, Syndicated TV and Interactive Media – Teen Population Demographics, Media Habits and Product Usage – Glossaries of Media Terms – Top 25 Hispanic Markets and Media – and much, much more.
Marketer’s Guide to Media is a one-stop bonanza for media planners, advertising sales reps and anyone interested in comparative shopping for the best media buy. Completely updated from the industries top resources including Nielsen, Experian Simmons, RADAR, Mediamark Research & Intelligence, Scarborough and Media Dynamics.
Order yours today while inventory lasts!